Data + Emotional Drivers = Relevance
Our cross-media campaigns are an evolutionary step beyond traditional, personalized direct mail. By combining our imPrimitive process to evaluate the best emotional drivers that can be triggered with the data we have for a target audience, we create marketing tools that create a personal conversation with the individual. And when you create materials that are that personalized, the result is a much more relevant piece, creating significantly higher response rates.
No matter how good the creative and technology is behind your campaign, if your prospect or customer list isn't up to par, most likely you'll be disappointed with the results. Whether it's a great response rate from the wrong kind of prospects, or a bad response rate because your message doesn't resonate with the target list, good data acquisition and manipulation is the cure.
You want a powerful emotional driver? Nothing else touches video in terms of emotionally engaging the viewer. As part of a cross-media campaign, a video clip can be used on the microsite and then repurposed to add value on your traditional Web site and other marketing tools.
Just like with email, we all get direct mail that might include our name to add a feel of personalization. But when it's obviously just a "Dear John" that has been printed on an otherwise generic marketing piece, do we really take notice? Our direct mail is designed to have as many variables as we can glean from the data. And those variables aren't just first and last name.
We all get emails that are trying to sell us something. Some are obviously spam and some are more targeted...maybe even including your name to add a feel of personalization. But what if the email could leverage more of the information that is known about a contact?
Our campaign management system not only allows us to control every facet of the campaign...from personalized emails and lists, to direct mail, to personalized micro-site administration and monitoring, but the system also has a full-featured, secure client dashboard, allowing you to monitor responses and response rates for different facets of your campaign.
With our Prospect Evolution™ data analysis, we'll take your current customer list, find common traits and demographic information, then apply that knowledge to the broader market. We'll deliver a whole set of new prospects that mirror the attributes that you value in a customer. Who says profiling is bad?
What We Do 
