Whether you call them vices and virtues or psychological evolution, we are all driven by some very base emotional drivers. Our imPrimitive™ process helps us uncover those triggers in a target market, enabling KiteString to deliver more relevant messages and boosting ROI.
We are all imprinted with primitive emotional drivers... fear, greed, pride, pleasure-seeking, pain-avoiding. Whether you call these vices and virtues or something more psychologically clinical, they are the most powerful force in marketing, compelling individuals to take action without conscious, logical thought.
As University of Virginia Psychologist Jonathan Haidt explains, we think we are being scientists but, really, we're lawyers. Meaning, even when we think we are making a rational decision based on facts, we have already made up our mind emotionally and are simply using the facts to develop a compelling argument to support our decision.
We apply our proprietary imPrimitive process to every client's target market, helping our team to establish the best conceptual and visual language as well as the most effective delivery channels.
